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Toto Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to corporate structure in September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a shareholding approximately five percent.

The 53-year-old would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The governance of Mercedes F1 stays unaltered, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a significant increase in worth of Mercedes F1 after Ineos bought its stake for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the success of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Standings

Mercedes are second in the constructors' championship, trailing McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

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John Marquez

A seasoned luxury travel journalist with over a decade of experience exploring hidden gems and premium destinations across six continents.

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